Drive Higher Occupancy with DIRECT MAIL

Find the perfect template to match your specifications. With a full range of design options available, you can easily select a style that aligns with your vision and goals.

Banner Image
Request a Quote
Order Now

SEASONAL DESIGNS AVAILABLE!

Spring Theme Templates

Order Now

St Patrick's Theme Templates

Order Now

Why Apartmentideas for Direct Mail?

It's Easy!

We Handle the Heavy Lifting

Your job is demanding enough, let us make direct mail the easiest part of your marketing mix. Our process is designed for speed, simplicity, and results:

  • Concierge Service: Just give us your goals and your target audience, and we take it from there.
  • Design & Print: We manage the entire creative and production process, ensuring that your brand is represented with high-quality visuals and materials.
  • Stress-Free Logistics: From postal regulations to mailing lists, we manage every detail to make sure that your campaign launches seamlessly.

It's Targeted!

Reach Future Residents Where They Live

Our hyper-local targeting ensures your brand reaches the right people at the right time with surgical precision.

  • Competitor Geo-Targeting: Reach residents currently living in nearby or similar communities.
  • Custom Mailing Lists: Filter by demographic data to find the exact profile of your ideal resident. You can even target audiences who have indicated the likeliness of an upcoming move.
  • Localized Impact: Ensure your message lands directly in the hands of people already renting and looking to move into your specific neighborhood by geographic area.

It's Effective!

Real Results You Can Measure

In an era of "ad blindness" and overflowing inboxes, a physical mailer is a tangible reminder of your community. Direct mail remains a powerhouse for a reason:
  • High Engagement: Physical mail is more likely to be seen, touched, and kept than a fleeting social media ad.
  • Superior ROI: Statistics consistently show that well-targeted direct mail campaigns can outperform paid search and social ads in terms of cost-per-lease.
  • Brand Credibility: High-quality mailers establish your community as a professional and premium choice.

Frequently Asked Questions

1. Why should I use direct mail when I already run digital ads?

Direct mail puts a physical, high-impact mailer directly into a prospect's hands. It has a much higher "shelf life"—often sitting on a kitchen counter or desk as a constant reminder to book a tour. Physical mailers work great as a standalone campaign or in conjunction with digital marketing efforts.

2. How do you know who to send the mailers to?

Provide your own comp list or have us use data-driven targeting to identify "the right prospect" in specific demographic zones. This ensures your budget isn't wasted on people who aren't in your target market, focusing instead on those most likely to be looking for a new apartment.

3. Is direct mail trackable?

Absolutely. By using custom QR codes (like the ones shown on our samples), dedicated phone lines, or specific "mention this mailer" offers (like a free month of rent), you can track exactly how many leads and leases your campaign generates.*
*Some unique tracking settings are required by your IT department.

4. How long does a campaign take to launch?

We pride ourselves on efficiency. Once the design is approved and the target list is finalized, we can get your message into mailboxes quickly to help you hit your occupancy goals for the upcoming month.

5. What makes Apartment Ideas different from a standard printer?

We aren't just a print shop; we specialize in the apartment industry. We understand the specific pain points of property managers—like seasonal vacancy shifts and move-in incentives—and we tailor our designs and strategy to get you the highest possible occupancy rates.

directmail@apartmentideas.com | 866-600-2787 | apartmentideas.com

Thank You!

Thank you ! Your form has been submitted